"The project’s motto is 'Drink to remember,' and its mission delivers." - Bill Addison (LA Times)
From the Los Angeles Times article titled "7 exceptional places to try nonalcoholic cocktails in Los Angeles"
As Co-Founder of Bar Nuda, Los Angeles’ first Mexican-inspired nonalcoholic pop-up bar, I spearheaded the brand from inception, shaping its identity, voice, and community presence. Drawing on my background in branding and digital marketing, I developed a visual and cultural brand system that celebrated Mexican roots while reflecting a modern, wellness-forward approach to social gatherings.
I led the creation of Bar Nuda’s brand image across all touchpoints—logo, visual identity, social media, website, photography, and event storytelling—ensuring every detail communicated our mission of culture, craft, and community without alcohol. From there, I built and nurtured a community in Los Angeles centered on nonalcoholic nightlife and wellness-driven events, turning Bar Nuda into more than a bar, but a cultural movement.
"On a recent Thursday night, the line outside Bar Nuda, the Mexican-inspired sober bar pop-up in Venice, was every bit as long as the wait for a seat at Market’s boozy lounge nearby."
My role also included directing and executing digital marketing campaigns that amplified our story and values. By strategically leveraging social media, influencer partnerships, and targeted press outreach, I was able to secure coverage and recognition from outlets such as the LA Times, Forbes, Eater, Tastemade, Infatuation, Good Morning America, and On Air with Ryan Seacrest. These efforts positioned Bar Nuda as a pioneer in the zero-proof movement and established us as a trusted cultural voice in Los Angeles.
Through a balance of creative direction, digital strategy, and community engagement, I transformed Bar Nuda from a concept into a recognized and respected brand that continues to grow its influence in both the hospitality and wellness industries.
From concept development to execution, I oversaw the design of our brand identity, packaging, event visuals, photography, video production, and digital content. I collaborated with photographers, videographers, and mixologists to ensure every creative asset authentically reflected our cultural roots and mission. My approach combined editorial design sensibilities with immersive storytelling, resulting in a cohesive and elevated aesthetic that distinguished Bar Nuda within both the hospitality and wellness industries. This hands-on creative leadership ensured consistency across all channels and positioned the brand as both innovative and culturally resonant.
